David Donahue
Spring / Summer 2026 Campaign
Photoshoot Creative Direction
Digital Marketing
Social Media Advertising
E-Commerce Photography
The David Donahue Spring 2026 Campaign introduces the brand’s expanded sportswear collection through a bold, sun-drenched visual narrative. Shot on location in Mexico, the campaign blends elevated tailoring with relaxed athletic influences, capturing a modern expression of confidence and movement. Set against sweeping coastal landscapes and vibrant architectural backdrops, the imagery positions the collection as both refined and effortless—designed for the man who moves seamlessly between work, travel, and leisure.
The campaign was crafted to evoke a heroic and aspirational spirit. Strong silhouettes, dramatic natural light, and expansive environments frame the collection with a sense of scale and purpose, reinforcing the strength and versatility of the new sportswear offering. Through dynamic composition and cinematic storytelling, the visuals highlight performance fabrics, relaxed structure, and modern styling—presenting David Donahue’s Spring 2026 sportswear as confident, inspiring, and ready for the season ahead.
Sunlit Style
To launch the campaign a broadcast commercial aired across streaming platforms. The retargeting strategy aired through MNTN, designed to re-engage high-intent audiences. Delivered strong performance, generating a 10X ROAS and 5% CVR among top customers.
Past Projects
The Atlas Project
The Echo Project
The Brightline Project
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The Lumen Project
Sunlit Style
To launch the campaign a broadcast commercial aired across streaming platforms. The retargeting strategy aired through MNTN, designed to re-engage high-intent audiences. Delivered strong performance, generating a 10X ROAS and 5% CVR among top customers.
